First off: for a house that is almost 100 years old, and has achieved such success, it’s about time that Prada has come out with their own huge coffee table book.

The book comes in a beautiful black cardboard box with photos of pages from inside of the book. After opening there is a pristine hard black faux-leather case, embossed with the iconic Prada logo and Italian seal. The book alone is beautiful, but the contents really make it worth the $125.

The book chronicles the history of the brand from its first incarnations in 1913 all the way to the Fall 2009 collection. The book contains every single look ever shown on a Prada runway, including the ad campaign, amassing a beautiful portfolio of the prolific Miuccia Prada’s work.

Unlike most other big fashion books, the Prada book goes beyond the history and and goes into what makes and made Prada into the icon that it is. The book features everything from how fabrics are developed, how the stores are designed, to how they entice customers.

Prada by Miuccia Prada, Patrizio Bertelli, Michael Rock, and Sung Joong Kim is available now at Prada Stores for $125.