The Revolution Digitized

Roxie Richner, Political Editor

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Traditional political strategy suggests rigid guidelines that campaigns need to follow to win: buy expensive TV advertisements, heavily rely on large donations from extremely wealthy supporters, solicit money from corporations and corporate political action committees — a plethora of investments that require a hefty budget and elite connections. But as progressive movements and campaigns have gained traction, campaign leaders have found a new fountain of wealth to tap into: people power.