Aiden Weeks believes that toys should be ‘kid-powered’.
Mudpuddles, the toy shop located in Kerrytown, sells a variety of toys that are non-battery operated, from plushies to Shashibo magnetic cubes. To Weeks, co-owner of Muddpuddles, toys that are kid-powered — fueled by imagination — is something central to the philosophy of the toy shop.
“It kind of makes us stand out from Target [and] Meijer, the places that you’re going to get toys,” Weeks said.
The unique, one-of-a-kind toys in the shop come from small businesses that Mudpuddles collaborates with; in total, the store works with 200 unique vendors. Mudpuddles staff also attend toy fairs once or twice a year in search of toys that are currently trendy on the market. To Weeks, ‘value-added play’ is what the toy shop actively seeks, making it a special place for children and adults alike.