Working with the likes of Daddy Yankee, Wisin Y Yandel, Bad Bunny, Rauw Alejandro, and J Balvin, his experience is unmatched by any other super producer in their early 30s. Unknown to most, however, was the debut studio album brewing for decades. After Tainy released EPs and collab albums under his name starting during the late 2010s, his rollout for DATA consisted of sparsely released singles. Even the single “Lo Siento BB” with Bad Bunny and Julieta Venegas ended up dropping two years prior to the release of DATA.
The sound of “DATA,” however, contrasts in the routine reggaeton the music industry has become accustomed to. The drums hit harder, the songs are cinematic, and influences of techno, house, and synth-pop are present when they never showed themselves before. What Tainy does on “DATA” gives reggaeton a much needed makeover, revolutionizing the sound for a new generation of artists. “FANTASMA” is a futuristic twist on the classic reggaeton formula with uprising artist Jhayco. It’s morphing nature shows Jhayco going over any and every seamless transition Tainy puts into the track.
Similarly, “COLMILLO” starts off as a Latin house track with booming synth bass lines and an old school reggaeton sample of Yaviah’s “Contacto” in the background. This slows down into a slowed down reggaeton track, with a lively feature from Jowell Y Randy with their signature cartoonish delivery. Thematically, songs on “DATA” can range from classic perreo club music to heartbroken love songs, crooned by the likes of Rauw Alejandro’s passionate vocals, or The Marías’ falsetto hooks.
Tainy’s versatility, which is showcased on other songs like the synth pop cut “Sci-Fi,” the Latin trap epic “PARASIEMPRE,” or even “PARANORMAL” dabbling in vaporwave aesthetics, makes “DATA” a truly unique experience. Given Tainy status as being a pioneer in the genre, it’s a breath of fresh air knowing he’s always been open to reinvention.
