The Cadillac of Autonomous Systems — Super Cruise
Cadillac has entered the semi-autonomous car market with the introduction of Super Cruise, available in new Cadillac vehicles.
Super Cruise uses the car’s radars and sensors to create artificial situational awareness in the car, much like other systems. But, unlike Tesla’s Autopilot and other systems, Super Cruise is not only much better, but it allows drivers to do something.
By which I mean not do something.
Super Cruise equipped cars allow the driver to take their hands off the wheel.
Of course, that’s only when a little green light tells you the system is activated. And a small camera tracks your eyes, to make sure you’re paying attention to the actions of your car.
But the hands-free nature of Super Cruise is an important step for commercially available semi autonomous car systems, introducing drivers to a system in which they can feel comfortable not holding the steering wheel or pressing the pedals — just sitting there.
Of course, as to why somebody would want to buy a high end Cadillac with sporty handling and acceleration just to sit in the driver’s seat is beyond me. Why buy a sporty car if you won’t enjoy it? Most likely because Super Cruise is only available with Cadillac vehicles, allowing GM to hide the true cost of the system by only bumping the price of a Super Cruise equipped Cadillac by a bit, which they wouldn’t be able to do with a car with lower profit margins.
Regardless of the business reasoning behind offering Super Cruise only with Cadillac vehicles, the system is not only very effective — due to prescanning roads in order to know it’s capabilities and handing off control to the driver in complicated situations — but also superior to other systems.
And that’s partly because of the unique operation of the system; knowing when to hand off control to a driver instead of attempting to handle a situation it is not capable of. In thousands of miles of testing the Super Cruise system after being released to the public, the car didn’t drift out of the lane or fail to negotiate a turn when in autonomous operation.
Cadillac’s Super Cruise system might just be the best of the best simply because it knows it’s limits. Autonomous car safety comes with a catch-22. In order to be safer, just like a human driver, they have to spend more time on the road, which, in turn, makes them more dangerous.
Cadillac’s system, however, allows the car to spend time on the road operating autonomously with no input from the driver, but also knows it’s limits. This gives the system immense possibility to overtake competition by laying down more miles while also maintaining a higher degree of safety in testing and development stages, a goal of all autonomous systems makers but one that only Cadillac has been able to deliver so far.
Furthermore, the system is offered with the high performance 2018 CT6, putting autonomous technology in the hands of consumers who don’t want limited range electric cars, unattractive compact-based cars, and the like. People who are commonly referred to as individuals who have feelings of love, desire, and sometimes even good taste.
Well now those individuals can have a semiautonomous car. In fact, not only is Super Cruise the Cadillac of semiautonomous systems, but it’s only offered in the 2018 Cadillac CT6, further establishing Cadillac as the makers of the “Standard of the World.”
Actually, never mind. Their motto is “Dare Greatly” now.