Everyone has dreams about the future and everyone dreams about seeing them coming true, but as young adults in this world, often what we wonder is if we really have a chance to make them come true.

Veronica Beretta was in this situation a couple of years ago: a young girl with big dreams.

“My mum always tells me that, even when I was just a 3-years-old girl, she couldn’t get to dress me up as she wanted. I was crying til the point she would have given up and dressed me with the clothes I wanted, I guess you’re born fashion victim!” she said.

Beretta, born in Milan, has just started her career bloggging about trends and style both in English and Italian.
She graduated with a degree in scenography from N.A.B.A, one of the most prestigious art academies in Milan, after attending an high school based on art and design.

“I would have loved to attend a fashion course of studies, but at that time unfortunately I was really confused about my future and I preferred attending a course of studies that would have given me a wider cultural and artistic-digital preparation,” Beretta said. “I regret it sometimes, but you know when you’re young you’re can’t always choose what’s best for you.”

Even though she didn’t choose a fashion degree, Beretta said she is happy with her choice, “In the scenography course there’s a lot of history of costumes and art history and even at that time [those] were my favorite subjects.” she said.

“How did I finally hit the fashion world? It was time to choose my graduation thesis, I couldn’t resist and I had to let my real passion free. I created a complete project for a new brand fashion show, BAD SPIRIT. The support and help from the stylist Massimo Sabbadin were a unique experience. I saw the birth of the collection and I touched and breathed fashion. It was an experience that left me a mark,” Beretta said.

“At first after graduating I worked at Glamour magazine. My tasks were really different one from the other; I was going from presentations of new collections to production of credits (that are the fashion captions), to research of images for articles. I also had the opportunity to write short articles and to go for the first time to Milan Fashion Shows, something unforgettable,” she said.

The change in the media field has certainly had an influence on the fashion world. If in the past fashion shows and then magazines were the only means to spread new styles and trends, the new way to talk about fashion are blogs.

But what makes the difference? As blogs are so easy to create, how can this media tool open a way to the success?

“Three months ago I opened my website, GLAM | TAGONIST. Opening it wasn’t easy at all especially cause there are so many of them them now and the first point was finding a way to distinguish myself from the mass,” she said. “Glam is because of my goal, glamour, and -tagonists comes from the words protagonist and antagonist.”

Why those adjectives? Beretta’s aim is to have a fashion blog where everyone is free to identify oneself with a precise style and trend but also to be able to say no to a way of dressing up that is not their own, even if it is “in style” at the moment.

Beretta’s blog is more of a magazine than a real blog. “My goal is to be as much known by girls as by mums and by leaving the possibility of commenting seeing how many different point of view can a topic generate,” she said.

“I’m also a weekly blogger for Tally Weijil and I have a fashion program on the radio, every Friday morning. Then I work with some magazines and again as a fashion blogger for the upcoming Milan fashion shows and for a new-born web site, too.” Beretta said.

As a young woman, Beretta still doesn’t really know what character she wants to play in this fashion world. “There are so many things you can do, I don’t even know yet what I really want to do in the future. I believe that fashion is a field that offers a lot of job possibilities, journalists, stylists, photographers, models, agencies, hairstylists, tailors, shops, and I can name a lot more,” Beretta said, even though for now she’s really happy with her blog.

When I asked Beretta which skills does someone need to be successful in this world, the answer was loud and clear.

“Passion. Then being qualified and specialized, knowing English and French, history of costume and history of art too. You always need inspiration, and knowing well art and culture can facilitate the job, then of course you need taste. But taste is natural, it can’t really be taught,” she said.

And Beretta is definitely passionate to her work, fashion is her life now and she loves it because as she said fashion is not just something to wear, “Fashion is the evolution of the history of costume, of social contests, of culture and life styles. It has something to do with ideas and the world we live in. It’s first of all a way to express oneself, if there’s something that no one will be ever be able to take away from us is the freedom of expression and my mean of expression is fashion,” Beretta said.

The woman who inspires her is the most stylish and classy woman of every era, Madam Coco Chanel.

There’s a story she likes a lot about Madam Chanel, “Do you know how the famous 2.55 purse was born?”, she asked me, “It was just for her creator’s need. As a passionate horsewoman, Chanel had a lot of troubles always taking her stuff with her and tired of carrying her purse around, she decided to connect two chains to it, the iconic purse was born,” Beretta concluded.

“I don’t have an current icon, but I always pay attention to the big names like Prada or McQueen, and I also always keep an eye on emerging stylists. Sometimes new ideas are the best,” she said.

She also added she loves Lady Gaga’s courage, Angelina Jolie’s severe beauty, Olivia Palermo’s elegance and Vivienne Westwood’s charisma and that her favorite quote is Chanel’s famous, “Fashion goes, style remains the same.”

At some point during the interview Beretta told me that she admired Chanel for being a courageous woman, but at the end of this talk I can say the same of herself.
Being a 23-year-old so willing to accomplish her dreams and working so hard, is something rare.

No matter what you want to do in your life, it might be fashion, science, math or football, just get up and go make your dreams come true, she did it.