New Creative Directions at Halston

New Creative Directions at Halston

The rumors buzzing around the internet over the past days regarding actress Sarah Jessica Parker’s appointment to a position at famed but transitory fashion label Halston seem to be true. Following the current trend of celebrities taking over legitimate positions of creative direction (e.g Lady Gaga and Lindsay Lohan appointed as Creative Director at Polaroid and Emanuel Ungaro, respectively), Parker’s role at Halston is said to be in the creative realm.

According to WWD, Parker will most likely work within the new diffusion line Halston Heritage, which takes inspiration from archive pieces.

While it is unknown at the moment how involved Parker’s role at Halston will be, fresh, lesser-known talent is also new at the helm of the collection level. Newly Appointed creative director Mario Schwab will show his first collection for Halston at New York Fashion Week for the Fall 2010 season.

Sarah Jessica Parker wearing Halston in the poster for her upcoming film Sex and the City 2.